Tycolene

This funny little spot is for an aspirin I've never seen it in stores. I don't know if they even still make the stuff. But it does represent the kind of work I was doing circa 1995. This was one of a series of 3 concept spots for the Pfeiffer company. I think there was a Scrooge spot a Frankenstein and a Dracula spot. All selling different things. The Dracula spot was for some kind of iron poor suplement. HA. Those witty ad men! Well, you get the idea.

Tycolene from Jon Dilling on Vimeo.

A notable part of the spot for me is the end page. It is hard to tell from the small image played back on this blog, but the Pfeiffer logo is clearly a Hi-con stat camera luminance key. What we would have done is place a black card under a camera with lights surrounding it. The camera would be connected to the video switcher in the editing room. When the edit was made for the end page, the camera image would be keyed over the footage of the pill bottles and the additional type was added from a CG font machine like a Chyron or something similar. It would be years before Photoshop became the industry standard for handling graphics like this.